The Annual Meeting of SPS – SIPHA
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- The Annual Meeting of SPS – SIPHA
Behind every seamless experience lies a story crafted with precision.
MUV proudly led the execution of SIPHA 2026, launched under the generous patronage of His Royal Highness Prince Saud bin Nayef bin Abdulaziz, Governor of the Eastern Province, and attended by His Royal Highness Prince Saud bin Bandar bin Abdulaziz, Deputy Governor of the Eastern Province.
Our role extended from concept development and content creation to overall creative direction, design, spatial planning, on-ground execution, and full operational management across every aspect of the event.
The scope included the main conference stage alongside the exhibition area, which featured multiple specialized zones including the Research Area, One-on-One Interview Area, and the Exhibition Theatre dedicated to live sessions and discussions. In addition, the Future Career Zone incorporated interactive screens and dedicated spaces for professional interviews and career engagement.
Every element was carefully connected to deliver one cohesive journey — transforming ideas into an integrated experience that began with the content and extended through the final production and visitor experience, reflecting the identity of the event and bringing its vision to life with the highest standards of professionalism.
Client: Saudi Pharmaceutical Society
Event Type: Conference – Exhibition – Workshops
Scope of Work: Design – Planning – Execution & Build – Operations – Logistics Support – Media Support
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